Content Marketing Made Easy : A Brief Guide

Content Marketing is a strategic Marketing approach by create ,publish and promote the quality content to retain relevant audience.

Content Marketing Guide

Do you have any idea what exactly to do in content marketing? I think your little bit of idea but not so clearly.

Just think you want to purchase or buy a book. Then, what do you do?

You go to your expert and take the suggestion. It is a traditional way to buy any product.

But In the modern era, we depend on the internet and Google. You can know everything about Google, which is the world's best search engine.

What do you do about buying a product online?

When it is about your choice, you collect information and analyze it.

Search on Google about product details and product reviews. Read Articles about products and services.

Now you read the required content in different formats and collect information about the product and services.

Now start to analyze the information with yourself and discuss with friend and family.

Finally, you decide which product or service you avail.

So, we are going more dig on Content Marketing - It helps a lot for your better content marketing to find perfect marketing strategies.

Definition:

Now Traditional marketing is an old method of marketing technique. But, Content Marketing is popular with modern marketers to promote their product and service through the website.

What is Content Marketing?

Content Marketing is a marketing strategy by creating, publish, and distribute the content in different media/ channels that promote your product and services to the right audience.

Traditional Marketing is a different form of content marketing. So, the essential element is also different.

In the content Marketing-

Types of content Format -

  • Article
  • Post
  • Video
  • Image
  • Infographic

Publishing platforms –

  • Blogger
  • YouTube
  • WordPress
  • Website

Where do you Promote /Share?

  • Facebook
  • Twitter
  • LinkedIn
  • Digg

In traditional Marketing -

Types of Content -

  • Newspaper advertisement
  • TV advertisement

Publishing platforms –

  • TV
  • News Paper
  • Flex Advertisement

Where do you Promote /Share?

  • Every type of Channel on TV
  • News Paper

Overview:

It is a new marketing technique for you. As a marketer, how do you start? I need a piece of knowledge and clear thought about content marketing.

You must know - How does it work?

You start your to do content marketing. What is the right way for Content Marketing? The right way gives more lead generation—every Lead converts into the sales.

Do you know what the necessary task of content marketing is? There have three basic tasks. You have to follow three steps-

  • Create Content
  • Publish Content
  • Promote Content

Create content:

Everything depends upon the content.

So, start to make unique content. Unique content always will be like your audience. It makes a successful content creating strategy. A perfect niche for your content will help to generate Leads.

How to select the right niche?

Google trends are a great tool to pick a perfect niche. Research your niche and pick the right one, which builds a broader audience.

You search "recipe" on Google Trends, and Google provides a trend and related queries.

In Google Trends Interest over Time metrics show the traffic over time month by month on the Recipe search term. Another metrics related query show all related search term and show popularity trends in Google Search engine.

You have done well picking an excellent niche for your content marketing.

Now you have to do some work on content creation.

I always try Quora to collect ideas for my niche.

Quora is a popular question-answer platform and a great source of the topic with ideas.

I focus on their need for any topic. Some queries are asked a question on the Quora. The question gives me the idea of how to present a niche according to their need.

Publish content:

You have completed the first task and create excellent niche content.

Now you have to do the next task that is publishing the niche content on content publishing platforms.

Question is - 

Where do you publish your content?

I publish my content on my website. That's maybe Blog or YouTube.

I publish my article content in Blog and List of Blogging Platform we prefer -

  • Blogger WordPress Wix Medium HubPage Tumblr SquareSpace Joomla Weebly Ghost

We prefer YouTube for video content, but the list of other popular video publishing platforms is- Brightcove Ooyala Akamai Kaltura Endavo EbdSoft.

Promote Content:

You have done more than 90%. But the last task is more important to generate leads and reach your audience.

I always promote fresh content on many Social Media sites that build a significant audience source to reach your audience.

Don't forget to do it. Do it and do it. You can use the Social media Automation Tool to promote and share on Media.

I use the Social Automation tool to share the post on Facebook, Twitter, and LinkedIn.

Content Marketing vs. Traditional Marketing

In Traditional marketing, the Marketer promotes AD in Traditional Media such as TV and Newspaper.

Whereas in content marketing, Marketer promotes content on Social Media sites such as Facebook, YouTube, Twitter, and many other online content publishing platforms.

In traditional marketing, you promote your content and pay to the Media. At the same time, you can promote without paying to Social Media. So, it has a little bit of advantage over traditional Marketing.

93% of B2B marketers say Content Marketing generates more leads than Tradition marketing Strategy. 53% sells conversion generate from unqualified leads to content marketing.

Compelling Content Marketing Strategies-

  1. Choose your right audience-

Do you think about the Right Audience?

Google and Social Media is a significant source of audience. Don't think about the audience. Just think - how to make your audience from these significant sources.

  1. Right content:

Do you choose the right content for your customer? B2B Marketer faces challenges in producing content.64% of Marketers produce enough content, and 52% of marketers engage in their content.

So, only 50% of B2B marketers produce and engage enough content.

  1. Select a proper channel and speared content -

Facebook and YouTube is the most popular channel for a content marketer. Marketer publishes its AD and collects a massive number of audience that makes it convert the Lead.

  1. Prepare your Lead -

Now you can prepare Lead. Before preparing your Lead, you should follow the two rules -

1. Create Lead according to the need of your audience - What do they want? What do you give them by this Lead? If you find that all the purposes solve by your Lead, then go ahead.

2. Make Target -

What is your Demographic and age target? Choose the region for better performing your Lead and also select the age target. So ask yourself that your Lead is suitable for which type of audience or which age bar audience.

It may be either adult or middle-aged person and may be either male or female.

Select the right one for Lead. That's a matter of success.

  1. Write a quality post-

If you seriously write a quality post for your content marketing, then you should follow four steps -

1. Choose a topic wisely 2. Make structured your information 3. Make clean and organized 4. Write based upon the truth

  1. Engage audience -

How do you engage in your content? I always prefer to engage my audience in my Article and video. But, there have several methods that you can engage your audience -

E-book Article Video Case study Infographic

  1. Re-target your audience -

It is a last and essential task that you have returned your audience. You engaged your audiences earlier, but you lost them, or they are not returned to your website.

How is it possible? Yes, it possible by creating a re-campaign. But you have to work out on your weak point.

Improve your content quality to help your audience. Use another engagement media method such as Video, Infographic.

You can make quality Infographic for your topic besides your old Article.

Social Media -

Social Media is an excellent audience. 70% of users visit Facebook daily, 55% of users visit several times a day, and 22% user visits once a day.

Facebook remained popular in 2018, and 79% of adults use Facebook.

Paid Advertising -

Paid marketing is a useful content Marketing tool.

There have many Paid marketing platform that you can quickly generate leads -

  • Facebook AD
  • Google AdWord

Conclusion:

Marketers use traditional Marketing and content marketing; Content Marketing generates more leads than Traditional Marketing. You have done three steps to complete the content marketing - 1. Create Content 2. Publish Content 3. Promote.

Google Trends and Quora are best for content creation that builds a perfect content marketing.

Facebook is an excellent source of the audience till now, and we can use Facebook Ad as paid Marketing; Today, Facebook is very popular after Google AdWords.

You have to follow the above effective content marketing strategies that make you successful in content marketing.

Paid Marketing is a great marketing tool. I always try this method to make Lead for growing brands on Social Media. Facebook Ad is one of my choices. Sometimes I do practice in paid marketing to make real-time experience.

Don't forget to promote it. It converts your content to lead generation.

Use Re-campaign for re-engagement of your audiences. Just Do it again. Do you have any idea what exactly to do in content marketing? I think your little bit of idea but not so clearly.

Just think you want to purchase or buy a book. Then, what do you do?

You go to your expert and take the suggestion. It is a traditional way to buy any product.

But In the modern era, we depend on the internet and Google. You can know everything about Google, which is the world's best search engine.

What do you do about buying a product online?

When it is about your choice, you collect information and analyze it.

Search on Google about product details and product reviews. Read Articles about products and services.

Now you read the required content in different formats and collect information about the product and services.

Now start to analyze the information with yourself and discuss with friend and family.

Finally, you decide which product or service you avail.

So, we are going more dig on Content Marketing - It helps a lot for your better content marketing to find perfect marketing strategies.

Definition:

Now Traditional marketing is an old method of marketing technique. But, Content Marketing is popular with modern marketers to promote their product and service through the website.

What is Content Marketing?

Content Marketing is a marketing strategy by creating, publish, and distribute the content in different media/ channels that promote your product and services to the right audience.

Traditional Marketing is a different form of content marketing. So, the essential element is also different.

In the content Marketing-

Types of content Format -

  • Article
  • Post
  • Video
  • Image
  • Infographic

Publishing platforms –

  • Blogger
  • YouTube
  • WordPress
  • Website

Where do you Promote /Share?

  • Facebook
  • Twitter
  • LinkedIn
  • Digg

In traditional Marketing -

Types of Content -

  • Newspaper advertisement
  • TV advertisement

Publishing platforms –

  • TV
  • News Paper
  • Flex Advertisement

Where do you Promote /Share?

  • Every type of Channel on TV
  • News Paper

Overview:

It is a new marketing technique for you. As a marketer, how do you start? I need a piece of knowledge and clear thought about content marketing.

You must know - How does it work?

You start your to do content marketing. What is the right way for Content Marketing? The right way gives more lead generation—every Lead converts into the sales.

Do you know what the necessary task of content marketing is? There have three basic tasks. You have to follow three steps-

  • Create Content
  • Publish Content
  • Promote Content

Create content:

Everything depends upon the content.

So, start to make unique content. Unique content always will be like your audience. It makes a successful content creating strategy. A perfect niche for your content will help to generate Leads.

How to select the right niche?

Google trends are a great tool to pick a perfect niche. Research your niche and pick the right one, which builds a broader audience.

You search "recipe" on Google Trends, and Google provides a trend and related queries.

In Google Trends Interest over Time metrics show the traffic over time month by month on the Recipe search term. Another metrics related query show all related search term and show popularity trends in Google Search engine.

You have done well picking an excellent niche for your content marketing.

Now you have to do some work on content creation.

I always try Quora to collect ideas for my niche.

Quora is a popular question-answer platform and a great source of the topic with ideas.

I focus on their need for any topic. Some queries are asked a question on the Quora. The question gives me the idea of how to present a niche according to their need.

Publish content:

You have completed the first task and create excellent niche content.

Now you have to do the next task that is publishing the niche content on content publishing platforms.

Question is - 

Where do you publish your content?

I publish my content on my website. That's maybe Blog or YouTube.

I publish my article content in Blog and List of Blogging Platform we prefer -

  • Blogger WordPress Wix Medium HubPage Tumblr SquareSpace Joomla Weebly Ghost

We prefer YouTube for video content, but the list of other popular video publishing platforms is- Brightcove Ooyala Akamai Kaltura Endavo EbdSoft.

Promote Content:

You have done more than 90%. But the last task is more important to generate leads and reach your audience.

I always promote fresh content on many Social Media sites that build a significant audience source to reach your audience.

Don't forget to do it. Do it and do it. You can use the Social media Automation Tool to promote and share on Media.

I use the Social Automation tool to share the post on Facebook, Twitter, and LinkedIn.

Content Marketing vs. Traditional Marketing

In Traditional marketing, the Marketer promotes AD in Traditional Media such as TV and Newspaper.

Whereas in content marketing, Marketer promotes content on Social Media sites such as Facebook, YouTube, Twitter, and many other online content publishing platforms.

In traditional marketing, you promote your content and pay to the Media. At the same time, you can promote without paying to Social Media. So, it has a little bit of advantage over traditional Marketing.

93% of B2B marketers say Content Marketing generates more leads than Tradition marketing Strategy. 53% sells conversion generate from unqualified leads to content marketing.

Compelling Content Marketing Strategies-

  1. Choose your right audience-

Do you think about the Right Audience?

Google and Social Media is a significant source of audience. Don't think about the audience. Just think - how to make your audience from these significant sources.

  1. Right content:

Do you choose the right content for your customer? B2B Marketer faces challenges in producing content.64% of Marketers produce enough content, and 52% of marketers engage in their content.

So, only 50% of B2B marketers produce and engage enough content.

  1. Select a proper channel and speared content -

Facebook and YouTube is the most popular channel for a content marketer. Marketer publishes its AD and collects a massive number of audience that makes it convert the Lead.

  1. Prepare your Lead -

Now you can prepare Lead. Before preparing your Lead, you should follow the two rules -

1. Create Lead according to the need of your audience - What do they want? What do you give them by this Lead? If you find that all the purposes solve by your Lead, then go ahead.

2. Make Target -

What is your Demographic and age target? Choose the region for better performing your Lead and also select the age target. So ask yourself that your Lead is suitable for which type of audience or which age bar audience.

It may be either adult or middle-aged person and may be either male or female.

Select the right one for Lead. That's a matter of success.

  1. Write a quality post-

If you seriously write a quality post for your content marketing, then you should follow four steps -

1. Choose a topic wisely 2. Make structured your information 3. Make clean and organized 4. Write based upon the truth

  1. Engage audience -

How do you engage in your content? I always prefer to engage my audience in my Article and video. But, there have several methods that you can engage your audience -

E-book Article Video Case study Infographic

  1. Re-target your audience -

It is a last and essential task that you have returned your audience. You engaged your audiences earlier, but you lost them, or they are not returned to your website.

How is it possible? Yes, it possible by creating a re-campaign. But you have to work out on your weak point.

Improve your content quality to help your audience. Use another engagement media method such as Video, Infographic.

You can make quality Infographic for your topic besides your old Article.

Social Media -

Social Media is an excellent audience. 70% of users visit Facebook daily, 55% of users visit several times a day, and 22% user visits once a day.

Facebook remained popular in 2018, and 79% of adults use Facebook.

Paid Advertising -

Paid marketing is a useful content Marketing tool.

There have many Paid marketing platform that you can quickly generate leads -

  • Facebook AD
  • Google AdWord

Conclusion:

Marketers use traditional Marketing and content marketing; Content Marketing generates more leads than Traditional Marketing. You have done three steps to complete the content marketing - 1. Create Content 2. Publish Content 3. Promote.

Google Trends and Quora are best for content creation that builds a perfect content marketing.

Facebook is an excellent source of the audience till now, and we can use Facebook Ad as paid Marketing; Today, Facebook is very popular after Google AdWords.

You have to follow the above effective content marketing strategies that make you successful in content marketing.

Paid Marketing is a great marketing tool. I always try this method to make Lead for growing brands on Social Media. Facebook Ad is one of my choices. Sometimes I do practice in paid marketing to make real-time experience.

Don't forget to promote it. It converts your content to lead generation.

Use Re-campaign for re-engagement of your audiences. Just Do it again. Do you have any idea what exactly to do in content marketing? I think your little bit of idea but not so clearly.

Just think you want to purchase or buy a book. Then, what do you do?

You go to your expert and take the suggestion. It is a traditional way to buy any product.

But In the modern era, we depend on the internet and Google. You can know everything about Google, which is the world's best search engine.

What do you do about buying a product online?

When it is about your choice, you collect information and analyze it.

Search on Google about product details and product reviews. Read Articles about products and services.

Now you read the required content in different formats and collect information about the product and services.

Now start to analyze the information with yourself and discuss with friend and family.

Finally, you decide which product or service you avail.

So, we are going more dig on Content Marketing - It helps a lot for your better content marketing to find perfect marketing strategies.

Definition:

Now Traditional marketing is an old method of marketing technique. But, Content Marketing is popular with modern marketers to promote their product and service through the website.

What is Content Marketing?

Content Marketing is a marketing strategy by creating, publish, and distribute the content in different media/ channels that promote your product and services to the right audience.

Traditional Marketing is a different form of content marketing. So, the essential element is also different.

In the content Marketing-

Types of content Format -

  • Article
  • Post
  • Video
  • Image
  • Infographic

Publishing platforms –

  • Blogger
  • YouTube
  • WordPress
  • Website

Where do you Promote /Share?

  • Facebook
  • Twitter
  • LinkedIn
  • Digg

In traditional Marketing -

Types of Content -

  • Newspaper advertisement
  • TV advertisement

Publishing platforms –

  • TV
  • News Paper
  • Flex Advertisement

Where do you Promote /Share?

  • Every type of Channel on TV
  • News Paper

Overview:

It is a new marketing technique for you. As a marketer, how do you start? I need a piece of knowledge and clear thought about content marketing.

You must know - How does it work?

You start your to do content marketing. What is the right way for Content Marketing? The right way gives more lead generation—every Lead converts into the sales.

Do you know what the necessary task of content marketing is? There have three basic tasks. You have to follow three steps-

  • Create Content
  • Publish Content
  • Promote Content

Create content:

Everything depends upon the content.

So, start to make unique content. Unique content always will be like your audience. It makes a successful content creating strategy. A perfect niche for your content will help to generate Leads.

How to select the right niche?

Google trends are a great tool to pick a perfect niche. Research your niche and pick the right one, which builds a broader audience.

You search "recipe" on Google Trends, and Google provides a trend and related queries.

In Google Trends Interest over Time metrics show the traffic over time month by month on the Recipe search term. Another metrics related query show all related search term and show popularity trends in Google Search engine.

You have done well picking an excellent niche for your content marketing.

Now you have to do some work on content creation.

I always try Quora to collect ideas for my niche.

Quora is a popular question-answer platform and a great source of the topic with ideas.

I focus on their need for any topic. Some queries are asked a question on the Quora. The question gives me the idea of how to present a niche according to their need.

Publish content:

You have completed the first task and create excellent niche content.

Now you have to do the next task that is publishing the niche content on content publishing platforms.

Question is - 

Where do you publish your content?

I publish my content on my website. That's maybe Blog or YouTube.

I publish my article content in Blog and List of Blogging Platform we prefer -

  • Blogger WordPress Wix Medium HubPage Tumblr SquareSpace Joomla Weebly Ghost

We prefer YouTube for video content, but the list of other popular video publishing platforms is- Brightcove Ooyala Akamai Kaltura Endavo EbdSoft.

Promote Content:

You have done more than 90%. But the last task is more important to generate leads and reach your audience.

I always promote fresh content on many Social Media sites that build a significant audience source to reach your audience.

Don't forget to do it. Do it and do it. You can use the Social media Automation Tool to promote and share on Media.

I use the Social Automation tool to share the post on Facebook, Twitter, and LinkedIn.

Content Marketing vs. Traditional Marketing

In Traditional marketing, the Marketer promotes AD in Traditional Media such as TV and Newspaper.

Whereas in content marketing, Marketer promotes content on Social Media sites such as Facebook, YouTube, Twitter, and many other online content publishing platforms.

In traditional marketing, you promote your content and pay to the Media. At the same time, you can promote without paying to Social Media. So, it has a little bit of advantage over traditional Marketing.

93% of B2B marketers say Content Marketing generates more leads than Tradition marketing Strategy. 53% sells conversion generate from unqualified leads to content marketing.

Compelling Content Marketing Strategies-

  1. Choose your right audience-

Do you think about the Right Audience?

Google and Social Media is a significant source of audience. Don't think about the audience. Just think - how to make your audience from these significant sources.

  1. Right content:

Do you choose the right content for your customer? B2B Marketer faces challenges in producing content.64% of Marketers produce enough content, and 52% of marketers engage in their content.

So, only 50% of B2B marketers produce and engage enough content.

  1. Select a proper channel and speared content -

Facebook and YouTube is the most popular channel for a content marketer. Marketer publishes its AD and collects a massive number of audience that makes it convert the Lead.

  1. Prepare your Lead -

Now you can prepare Lead. Before preparing your Lead, you should follow the two rules -

1. Create Lead according to the need of your audience - What do they want? What do you give them by this Lead? If you find that all the purposes solve by your Lead, then go ahead.

2. Make Target -

What is your Demographic and age target? Choose the region for better performing your Lead and also select the age target. So ask yourself that your Lead is suitable for which type of audience or which age bar audience.

It may be either adult or middle-aged person and may be either male or female.

Select the right one for Lead. That's a matter of success.

  1. Write a quality post-

If you seriously write a quality post for your content marketing, then you should follow four steps -

1. Choose a topic wisely 2. Make structured your information 3. Make clean and organized 4. Write based upon the truth

  1. Engage audience -

How do you engage in your content? I always prefer to engage my audience in my Article and video. But, there have several methods that you can engage your audience -

E-book Article Video Case study Infographic

  1. Re-target your audience -

It is a last and essential task that you have returned your audience. You engaged your audiences earlier, but you lost them, or they are not returned to your website.

How is it possible? Yes, it possible by creating a re-campaign. But you have to work out on your weak point.

Improve your content quality to help your audience. Use another engagement media method such as Video, Infographic.

You can make quality Infographic for your topic besides your old Article.

Social Media -

Social Media is an excellent audience. 70% of users visit Facebook daily, 55% of users visit several times a day, and 22% user visits once a day.

Facebook remained popular in 2018, and 79% of adults use Facebook.

Paid Advertising -

Paid marketing is a useful content Marketing tool.

There have many Paid marketing platform that you can quickly generate leads -

  • Facebook AD
  • Google AdWord

Conclusion:

Marketers use traditional Marketing and content marketing; Content Marketing generates more leads than Traditional Marketing. You have done three steps to complete the content marketing - 1. Create Content 2. Publish Content 3. Promote.

Google Trends and Quora are best for content creation that builds a perfect content marketing.

Facebook is an excellent source of the audience till now, and we can use Facebook Ad as paid Marketing; Today, Facebook is very popular after Google AdWords.

You have to follow the above effective content marketing strategies that make you successful in content marketing.

Paid Marketing is a great marketing tool. I always try this method to make Lead for growing brands on Social Media. Facebook Ad is one of my choices. Sometimes I do practice in paid marketing to make real-time experience.

Don't forget to promote it. It converts your content to lead generation.

Use Re-campaign for re-engagement of your audiences. Just Do it again.

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