What is On-Page Optimization?
On-Page Optimization is one of the SEO practices to improve the webpage content by optimizing the on-page elements. On-Page refers to both of the content and source code of the page that can be optimized.
The content, Meta Tag, Meta Description, Meta Title, URL Optimization, and Inbound links are the On-Page SEO factors.
Fresh Content
The content is one of the key factors of Search engine ranking pages [SERPs]. On-Page optimization works on the elements of the web page and one of the parts is content.
Fresh and unique content is the fundamental criteria for SEO aspects.
When it comes to quality content, don't take it an easy job of 500 words with worthless article writing.
Stale Content Vs fresh content
Stale content refers to the low-quality content that not getting frequent updates in long times and less informative content.
Some of the Free Tools that help to make unique content are:
Copyscape is Duplicate Content checker tool that checks the duplicate content and it check your content that will check either copied pfrom others website or not.
In-Depth, Content is the article or content above the 1500 words. This type of content quality is a good signal to success for a website.
Keyword Research:
The Keyword Research is an SEO technique of getting right Keyword. A Right Keyword increases the engagement of potential visitors.
Your goal is the potential visitors are searching for your keyword.
How do you reach your potential visitors? Searchers search their words in Search Engine. In Google Search Engine, searchers search 40k in every second. Every different search has the different keyword.
Suppose you search the term " Earning money " in Google. Google gives you the suggestion related to the search term such as " Earning money online", " Earning money app", and " Earning money from Google" etc.
You have to pick the right one. The appropriate keyword selects your target audience.
Which one is the high demand keyword? Keyword suggestion tool gives many suggestions. Now you have to pick right keyword. Every keyword makes target the selective audiences.
Keyword Planner is a tool that provides the keyword suggestion, average monthly visitors, and competition.
Competition vs Conversion - Basically single word Phares has the high competition and low conversion rate.
Single word phrases are picked by many article writer. So, higher monthly visitors means higher competition and Higher competition mean to lower conversion rate.
If you want to increase the visitors with a long tail keyword, need to publish more article with the long tail keyword.
Suppose you have written a high-quality article getting higher Search Rank on Google Search engine. Do you imagine what happens then? It does a miracle with your single phrase keyword in Search Ranking.
A huge amount of visitors come to read your article.
Today Google uses the great technique of synonym identification and concept grouping for better search results that show the topics in search result which is most relevant to the keywords in the article. Long tail keyword means low competition and low competition mean low monthly visitors.
Keyword Density
Keyword Density Tool is an effective keyword Density Checker tool that will calculate the keyword density for your website.
Small SEO Tool is a keyword density Checker tool that will find the keyword density and make a list of the keyword with density parameter.
Keyword density is also the parameter to recover from the penalty. Keyword over optimization penalizes your website in search engine Ranking.so maintain the keyword density properly.
Meta Tag
The other important factors are the Title of the content, it should relevant to the topic of the content which you have written in the article. The title tag should not be more than 14 words and should be small and descriptive for users to remember it easily which effect in SERP.
URL Optimization
When you have ready to publish content in the web, Have you check your content URL is SEO friendly or not. Sometimes the many SEO optimizers overlook it and pay much for this mistake. URL should be relevant to your article content and it is not only helped to recognize for Search Engine better, Your Visitors associate with the page content.
URL Optimization Factors are:
- URL should be short and descriptive.
- URL should be Keyword phrase.
- URL is not longer than 100 characters.
Anchor Text
Anchor text is linking words that make the inbound and outbound link the page. It makes to link the outside sources and make internal link structure of the website. So, Anchor text plays a key role to improve SEO. You make the internal or external that links to the content which is associated with the visitors. You should recheck the link that it works perfectly. Otherwise, it increases the bounce rate.
Image Alt tags
After Google Launch the Google Penguin update. It primarily detects the spam form website and penalizes those websites are distributing the spam. So, we need to optimize the image using the alt tag. It helps to Google recognizes images that it is not a spam image.
<img src='IMAGE URL' title=' TITLE OF THE IMAGE' alt='IMAGE TITLE/DESCRPTION'/>
Image tag has 3 essential attributes such as, Src, Title, and Alt. You should write these 3 attributes filed for better SEO.
Conclusion
Search Engine Optimization is very crucial to gain better Search Ranking using the On-Page Optimization. A good design web content and good link building can reduce the Bounce rate and improve in SERP.