Social Media Optimization
Social Media Optimization is a Marketing technique to optimize your presence on Social Media that make more exposure and grow up your Social Media popularity.
Question Yourself -
"Have your more than 1k Facebook fan or twitter Followers on the Social Media?" - If answer is no, then you should follow up a strategic approaches / rules of Social Media Optimization.
If your have more than 1k fans only on Facebook, its mean, you are well optimized on Social media.
Well Optimization on Social Media that grow up your reach and more relevant traffic.
Social media site like Facebook, Twitter and Google+ are the best Media channels to Make Branding of your Website's product & services.
Read: SEO Made Easy : A Brief Guide
Read: On-Page Optimization Factors for SEO
Read: How to Improve Google PageRank
Top 15 Social Media Site with Traffic
According to Alexa /Similarweb Traffic Data - World Map of Social Networks- January, 2018
Social Media Sites are big sources of relevant traffic.You can easily make a target on Top Social Media / Network site Facebook and Youtube.
Facebook has more than 1.9 Billions of Daily Active Users.
Today Social Media is a mine of big traffic like Organic search traffic.You need to do some work on Social Media Optimization.
What do i do for Social Media Optimization [SMO]?
I always follow two rules for Better Social Media Optimization that help me to grow up popularity on Social Media / Network Sites.
Write Quality Content
- Choose relevant Topics
- Content should be structured and informative.
Promote Content Regularly
Content is a key tool for Better Social Media Optimization.
I do it well and follow up some rules for writing valuable Content that readers read and find useful for them. Don't waste their time to provide irrelevant content your readers.
If Your readers find irrelevant content , They bounce from your site.
Always follow up two rules for write quality content -
The next and important task is to promote content on Social Media / Network .
You promote your content on all important Social Media site regularly not frequently. If you promote regularly, it visible on Social Media and drive a regular traffic.
Social Media Automation is a effective tools to promote automatically on Social Media sites with minimal effort.
Why does Social Media Automation made better SMO?
It help you to promote your content automatically through automation tools.
Without any effort you can promote and automatically optimized on Social Media.
You can use these Social Media Automation Tools for promoting content on Social Media -
18 Best Social Media Automation Tools in 2018
Benefits of the Social Media Optimization are:
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Drive more relevant Traffic
Search Organic Traffic vs Traffic from Social Media
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Boost Social Visibility
Visibility Measure the spread of Social media conversation. Visibility can help you understand the context of your content.
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Grow up Brand Value
Brand is a Social Media Metrics that measure your content popularity and Engagement.
Search Organic Traffic is related to make traffic from Search Engine (like Google Search, Bing search, and Yahoo Search). But Social Media traffic is related to the traffic from social Media site (like Facebook, Google Plus, LinkedIn, Pinterest, YouTube )
How to Drive Traffic From Social Media?
If you want to participate in Social Media. You have to setup Account in Facebook Page, Twitter Account, and Pinterest Board. Now your main task is to promote your content on Social Media.
In Facebook - Share Post Content.
In Twitter - Twitt Post Content of 248 words.
In Pinterest - Pin images on Pinterest Board.
Most popular social networks worldwide as of April 2018, ranked by number of active users (in millions)
Visibility / Reach measure the potential of your audience. Visibility is important metrics when compare to Engagement metrics.
How can you improve Visibility Metrics ?
This Metric can be improved by boost your content promotion on Social Media.
If your Brand Value is high, Your have more Followers and likes on Social media.
Your content make influence your audience and Your Audience become your Followers.
Conclusion
Today social Media play an important role on the Internet. It influences every aspect of the internet users. It helps users and they involved and measure the popularity of services and products on the web.